Fanstastic post by Goran Peuc in Smashing Magazine about design in information products.

Some highlights are mentioned below but read the whole article.

One of the main problems in product design:

I still find a lot of products today, be they digital or physical, to be too complex and feature-driven. Shouldn’t we as designers instead be looking to remove complexity for users as much as possible or as much as allowed for by current technology, by making our products fit more seamlessly into their daily lives and routines? I feel that we simply don’t and, more worryingly, that we still haven’t learned lessons from the past.

The desired process:

Figure out a way to remove such complexities. Figure out how to remove entire pieces of your product or interface, while keeping the user on the path to the desired result.

Finally:

Theoretically, the ultimate goal for any product is to be completely removed from the user’s perspective. Work towards that goal because nobody wants to use your product.
People just want the benefit of using it.