Â Seth Godin comes up with a set of crucial questions for those businesses that have a website.
- Who is this site for?
- How did they find out about it?
- What does the design remind them of?
- What do you want them to do when they get here?
- How will they decide to do that, and what promises do you make to cause that action?
I put it here because I want to remember it. Perhaps you will like it too.