Sviokla’s Context delivers a very insightful article about CRM systems from a vendor-independent viewpoint. Basically, the essence of the argument is that CRM systems should begin by adopting a forward looking approach to customer management that focuses on the potential of customer to deliver new business rather than looking at past performance to provide rewards.
One of the few companies I know that treats customers based on potential is Harrahâ€™s Entertainment. If Harrahâ€™s sees you game at the â€œDiamond Levelâ€ — their highest level of status, they begin to treat you like a Diamond customer right away. They then track your actual behavior to decide whether or not you deserve this high level of status. (I think the time period is six months).
Receding Hairline has an imaginative tip on making a photograph of a real-life scene look like it came from a model. According to the website:
With a very little effort, you can take existing photographs of everyday scenes and make it look like they’re actually of miniature models.
Something to muck about with in the next while.
Marginal Revolution: The Gender Imbalance Disequilibrium
China’s gender imbalance is now 117 boys for every 100 girls and for second and third children (when allowed) the imbalance can be as high as 151 boys for every 100 girls.Â Millions of men, perhaps 15% of the population, may not be able to find wives
Nature magazine reports that macho, testosterone men tend to drive a hard bargin, unless they have been exposed to images like the one below.
Researchers at the University of Leuven in Belgium asked men to play an ultimatum game, in which they split a certain amount of money between them. High-testosterone men drove the hardest bargain â€” unless they had previously viewed pictures of bikini-clad models, in which case they were more likely to accept a poorer deal.
The sight of flesh had less effect on the bargaining tactics of low-testosterone men.
An Irish parody of Post-Secret. Non-Irish viewers will miss some of the targets of the various postcards but still very funny.
This article in the New Scientist finds self absorbtion disappears when concentrating on a task.
Everybody has experienced a sense of â€œlosing oneselfâ€ in an activity â€“ being totally absorbed in a task, a movie or sex. Now researchers have caught the brain in the act.
Self-awareness, regarded as a key element of being human, is switched off when the brain needs to concentrate hard on a tricky task, found the neurobiologists from the Weizmann Institute of Science in Rehovot, Israel.
This is ingenious. Coming from the west of Ireland, farmers typically using markings on sheep to identify them on mountains when they are free-grazing. However we make money not art shows sheep in the Nethelands with advertising jackets. I’m wondering if there is an angle that Google can exploit….
This is really cool and something that I have thought about for a long time. How to display digital photos and get them to change just like a screensaver (for this you can try gphotoshow or slickr). The article shows how to take an old laptop equiped with wifi and upload photos remotely. I would try this for my own mother except that Ireland isn’t the best place to get a broadband connection.
According to this article, eating less than the normal recommended amount slows the ageing process in the body. Very interesting theory.
This is yet another ingenious idea of how to attract people to a strange website. helpwinmybet.com was put together after an argument by a guy whose girlfriend didn’t think that he could develop a website that would attract 2 million unique hits. Basically, the girl made a bet that either the guy would wear a t-shirt that displayed a message saying he was an idiot or she would agree to a threesome. The counter at the bottom of the page is already at more than 2 and a half million. I wonder where he is going to find the other girl…..