Marketing Responsibility

Thought Provoking

From Seth’s Blog comes a very interesing piece about being responsible for the products that you market (if you are involved in marketing).

The morality of marketing is this: you need to be able to stand up and acknowledge that you’re doing what you’re doing. “By marketing this product in this beautiful packaging, I’m causing a landfill to get filled a lot faster, but that’s okay with me.” Marketers can’t say, “Hey, the market spoke. It’s not my decision.”

The bottom line:

The same way the marketer at Malboro needs to acknowledge that by being a good marketer, she’s putting her kids through college at the same time she’s killing thousands of people. It’s a choice–her choice.

We’re responsible for what we sell and how we sell it. We’re responsible for the effects (and the side effects) of our actions.

It is our decision. Whatever the decision is, you need to own it. If you can’t look that decision in the mirror, market something else.

Step Away from the Computer


From Okdork:

Get back out into the world and do something. Go outside (not to a wireless hotspot), be social (but don’t hurt yourself trying), talk to your friends (without saying lol), spend time with your family (without mentioning Ebay, Amazon or Google), eat something that can’t possibly be eaten cold the morning after

Are you boring?

Thought Provoking

Feeling a little lonely? Disconnected from the world? Try being more charismatic. The central point of this nice article on Paul’s Tips is that making others feel special is what will make you charismatic.

Make people feel special
Deep down inside, we all believe we’re more special than those around us. That’s part of the appeal of stories like Harry Potter – the idea that we might have been born extraordinary has deep hold on our psyche. You can use this need to convince people to like you better. Show them you think they’re special. Compliment their talents, achievements and characteristics. Let them see that you’re proud to be associated with them.

New cameras


So it seems that Canon has announced some new cameras today including replacements for the A range. Currently, I am shooting with an S70 but the specs announced for the new A630 and A640 may make me upgrade to those beauties. The main problem I have found with the A series is that grip that sticks out on the left side of the camera. I like to keep my S70 in my pocket for all of the imprompu photo opportunities and the grip makes the bulge in my trousers (yeah yeah) stick out a little bit too much. But the features….

China bans funeral strippers

Thought Provoking

BBC News reports that China has made arrests after striptease acts at a funeral.

Two hundred people were said to have attended the event, which was held on 16 August.

The Beijing News said the event was later revealed by a Chinese TV station. The leaders of five striptease troupes were held, it said, including two involved in the farmer’s funeral.

“Striptease used to be a common practice at funerals in Donghai’s rural areas to allure viewers,” Xinhua agency said.

“Local villagers believe that the more people who attend the funeral, the more the dead person is honoured.”

Challenging our assumptions

Thought Provoking

Kathy Sierra’s site, Creating Passionate Users has a nice piece about the longevity of assumptions and how to refresh, challenge and get rid of them when they limit ideas and imagination.

The really big problem is the assumptions which are so ingrained that we don’t even know they’re assumptions. They become an accepted Law of Physics, as good as gravity.

It does little good to list (and date) our assumptions, if the most crucial ones–the ones that could lead to the biggest innovations and breakthroughs–never make it to the list. It’s not enough to say, “So, what are our assumptions here?” We have to ask–and keep asking–“So, what are we accepting as fact and not questioning as an assumption?” In other words, “What are our hidden assumptions? What do we believe implicitly?”

Milk Assumptions

Over a million dollars for a mobile phone?

Tech, Thought Provoking

Interesting article from Business Week about the growing market for luxury mobile phones. If the thousands that are required for a Vertu were not extravagant enough, a new Swiss company call GoldVish offers phones on another level completely.

GoldVish’s cell phones were created by Emmanuel Gueit, a watch and jewelry designer whose credits include items for Harry Winston. The phones start at $24,500 and go to $1.26 million apiece. The company’s most expensive device, fittingly named “Piece Unique,” is handmade of solid gold and studded with diamonds.

10 Ways to Make Your Digital Photos Last Forever


The Gadgets Page has some great tips on ensuring that your digital photos don’t disappear or get lost.

One tip they note is to rename your photos to keep track of what they mean. I recommend the Flexible Renamer as it uses powerful operators and makes renaming large quantities of photos a snap so I can add the date from the exif information and add other information like location, keywords and titles to the filename. Sure the filenames are long but it’s much easier than manually assigning keywords in Picasa.