Sleeping with the enemy – Getting in Bed with Gadgets #insomnia #sleep

Health, Tech, Thought Provoking

From OnlinePsychologyDegree.net:

New studies show that not only are most people sleeping with their smartphones in the bed with them, they’re also struggling to sleep well, even if they don’t realize it. Not only does the light from your gadgets suppress sleep-inducing melatonin, there’s a good chance that you’ve been woken up by a call or text message in the middle of the night recently.

Badgets in Bed Infographic

Arsenal and CRM returning £150 million from sponsorship deal

CRM, Football, Sport, Tech, Thought Provoking

It seems that Arsenal are already making back what they invested in their CRM system and Marketing Week reports that it was a key factor in the decision by Emirates to sponsor Arsenal.

he Premier League club announced plans to put a new CRM system at the heart of its marketing activity this year. Emirates, which will receive a number of additional marketing rights from Arsenal as part of its new deal, says the system will lead to more “effective” marketing campaigns through the club’s customer shop, Facebook page and stadium on match-days

It shows the increasing use of CRM by major football clubs in England and this will grow for the increasing amount of revenue that could be generated by fans who don’t attend games.

“If we stop associating members with ticket access that will change the game; it’s about fan experiences. We are investing in a CRM system to register interests and passions so we can then send those people on appropriate journeys of affinity and provide access at an appropriate level.”

The club is looking to pull together customer data from its customer shop, its 10.5 million Facebook fans and official Twitter account’s 1.5 million followers and target them with different offers and membership options as it changes its definition of club “membership”. It will also introduce social sign-ins across its digital platforms to help drive additional value through Facebook.

It would be interesting to know which CRM application they used. Probably not Siebel with all of the links to social networking that the system needs to work.

The Irish Times on engagement with Irish expatriates

Ireland, Thought Provoking

Even though I’ve been living outside Ireland too long to be suitable to have a vote myself, I still think that expatriates who have an Irish passport should be allowed to vote for around 7 years after they leave. That’s why the editorial in today’s Irish Times makes good sense.

Ireland is one of the few European countries that denies emigrants even a restricted vote in local and national elections. In situations of forced migration, that represents a double rejection. Some expatriates may resent being asked to help a society that failed them. If the Government wishes to value these citizens and establish a creative relationship with them, it could begin by extending the franchise.

Biking with headphones

Fitness, Health, Thought Provoking, Travel

Being a regular cyclist every day that doesn’t heavily rain or snow, I’m shocked when I see fellow cyclists ride around wearing earphones in both ears. It was nice to read this article in Slate about why it’s stupid to do so, especially missing the cues about vehicles that are not in your line of sight that only come from hearing.

But even a burbling sonata can prevent you from picking up on subtler cues, and cyclists need all the cues they can get. Cars have air bags and crumple zones. Bikes do not. Cars have side and rearview mirrors. Most bikes don’t. Cyclists must crane their necks and look backward constantly. If your head and your front reflector aren’t pointing in the same direction, then auditory signals are essential to staying upright.

The truth about health supplements

Thought Provoking

Sometimes, a well-designed graphic can illustrate a point better than an article. Nice to see information that is backed up by scientific proof on the issue of health supplements.

Snake Oil?

Browse more infographics.

This image is a “balloon race”. The higher a bubble, the greater the evidence for its effectiveness. But the supplements are only effective for the conditions listed inside the bubble.

You might also see multiple bubbles for certain supps. These is because some supps affect a range of conditions, but the evidence quality varies from condition to condition. For example, there’s strong evidence that Green Tea is good for cholesterol levels. But evidence for its anti-cancer effects is conflicting. In these cases, we give a supp another bubble.

There is a newer version of the graphic here. This includes garlic which I always thought helped with cholesterol.

Hot PMI!

Economy, Finance, Ireland, Thought Provoking

The hottest country in Europe for PMI (Purchasing Managers Index) in July is…
Ireland

What is PMI (Purchasing Managers Index) anyway? According to Investopedia:

PMI is a very important sentiment reading, not only for manufacturing, but also the economy as a whole. Although U.S. manufacturing is not the huge component of total gross domestic product (GDP) that it once was, this industry is still where recessions tend to begin and end. For this reason, the PMI is very closely watched, setting the tone for the upcoming month and other indicator releases.

The magic number for the PMI is 50. A reading of 50 or higher generally indicates that the industry is expanding. If manufacturing is expanding, the general economy should be doing likewise. As such, it is considered a good indicator of future GDP levels. Many economists will adjust their GDP estimates after reading the PMI report.

Read more: http://www.investopedia.com/university/releases/napm.asp#ixzz22ITKRJ8s