From Seth’s Blog comes a very interesing piece about being responsible for the products that you market (if you are involved in marketing).
The morality of marketing is this: you need to be able to stand up and acknowledge that you’re doing what you’re doing. “By marketing this product in this beautiful packaging, I’m causing a landfill to get filled a lot faster, but that’s okay with me.” Marketers can’t say, “Hey, the market spoke. It’s not my decision.”
The bottom line:
The same way the marketer at Malboro needs to acknowledge that by being a good marketer, she’s putting her kids through college at the same time she’s killing thousands of people. It’s a choice–her choice.
We’re responsible for what we sell and how we sell it. We’re responsible for the effects (and the side effects) of our actions.
It is our decision. Whatever the decision is, you need to own it. If you can’t look that decision in the mirror, market something else.