Seth Godin comes up with a set of crucial questions for those businesses that have a website.

 

• Who is this site for?
• How did they find out about it?
• What does the design remind them of?
• What do you want them to do when they get here?
• How will they decide to do that, and what promises do you make to cause that action?

I put it here because I want to remember it. Perhaps you will like it too.